Stage 01
A review is submitted
Anyone with a free account can review any business — invited or not. Invited reviews carry a transaction reference from the start.
How it works
The journey of every review
Five stages stand between a submitted review and the score you rely on. Here is each one, in the open.
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Stage 02
Integrity systems screen it
Before publication, automated checks look at device and network signals, submission velocity, text patterns, and account history. 83% of removals happen here, in seconds.
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Stage 03
It publishes in the open
Clean reviews go live — typically within minutes. Verified-purchase reviews carry the badge. The business is notified and can respond publicly.
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Stage 04
The community keeps watch
Any reader or business can flag a review. Flags route to human moderators; community reports drive 17% of removals and every decision can be appealed.
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Stage 05
We publish the numbers
Once a year, our transparency report discloses removals, warnings, and our false-positive rate — including where we got it wrong.
Trust you can audit
Read the guidelines and the latest transparency report on our Trust page.