Open to everyone
Anyone can review any business, invited or not. Reading requires no account. Openness is the point.
Trust & transparency
Rules we hold ourselves to, in public
A review platform is only as good as its worst incentive. These six principles are our contract with every reader and every business.
No pay-to-hide, ever
No plan at any price removes, hides, or reorders reviews. Money buys tools, never treatment.
Criticism is protected
Reviews are removed only for guideline violations — fabrication, spam, harassment, conflicts of interest. Never for being negative.
Enforcement is public
Removal counts, business warnings, and our own false-positive rate are published yearly, with methodology.
Appeals with teeth
Both reviewers and businesses can appeal decisions to human moderators. 0.4% of removals were overturned last year — and each one improved our detection rules.
Privacy by default
Businesses never see reviewer emails or personal data. Reviewers control their display name and can delete their content anytime.
2026 Transparency Report — headline numbers
- 6.1%
- of submitted reviews removed for guideline violations
- 83%
- of removals caught automatically before or at publication
- 412
- businesses formally warned for solicitation or retaliation
- 0.4%
- false-positive rate, reinstated on appeal
Full report with methodology and country breakdowns summarized on the blog.
Questions about a moderation decision?
Our trust team reads every appeal. Reach out and a human will look at it.